From the category archives:

News

Why We’re So Bad At Winter Driving II

January 14, 2010
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Earlier, we commented about how in Sweden, life goes on in winter and the Swedes wondered why we’re so bad at managing in the snow. Well on the UK’s ITV Tonight programme, there’s a whole half hour devoted to why, but sadly, they miss the point.
It’s not about councils, gritters and closing businesses and schools. [...]

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Why We Chose Our Location in Sweden. And How..

January 14, 2010
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This has to be the most often asked question, “Why did you choose your location in Sweden and how did you find your driving lake?”It’s a bit of a long story, but briefly, it took hard work, some mistakes along the way and lots of leg work.
When we started Ice Driver 5 years ago, we [...]

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Why Are We Brits So Bad at Winter Driving?

December 17, 2009
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Last winter at Ice Driver, we took a lot of stick from the locals in Sweden. They watched on TV with much hilarity as the UK ground to a halt under just a few centimetres of snow, while they continued their daily lives, snow piled high in the streets, -25c temparatures not uncommon and a [...]

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What does an Ice Driver Tyre Look Like?

December 17, 2009
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If you’re used to driving on ice with normal tyres, you’re probably wondering how we achieve the high speeds that you see in the Ice Driver video. Well, it’s all in the tyres. Tyre choice is vital for ice driving and while many winter driving experience organisations use a simple winter tyre, we prefer to [...]

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The Ice Is Here!

November 9, 2009
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Great news from the guys on the ground near Ostersund, our driving lake froze for the winter at the weekend and now has enough ice to support a person on a small quad bike or similar. Now that it’s frozen for the winter, the ice will start to build and will eventually reach a thickness [...]

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Ronnie Peterson Moves On

October 21, 2009

We couldn’t beleive it when we read it, but the Ronnie Peterson museum in Orebro is having to move out of thier premises. Established in May 2008, it has welcomed more than 14,000 visitors from across the world. Ronnie Peterson was a native of Orebro and without doubt the most famous person from the town. [...]

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Want a great corporate event? Read this..

October 9, 2009

Here’s what one of our corporate clients thinks about bringing his team to Ice Driver each winter:

“Icedriver has become a recognised internal top reward for high performance employees.
The whole experience is just light years ahead of anything we’ve done previously and that includes high profile F1 track days.
Andy and his team have a genuine desire [...]

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Is It A Bird, Is It A Train?

October 6, 2009

We are often asked when discusing travel routes to Ice Driver, which is best, plane or train?
So we thought it would be a good idea to put up a real-life travel schedules we did on one of our site trips this year:
Outward Journey

09.00 – Comparatively leisurely start from home in North Yorkshire, bound for East [...]

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Is Ice Driver A Good Drift School?

October 6, 2009
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The most fashionable way to drive sideways these days is in drifting. It’s become massively popular worldwide and several motorsport competitors we know are now actively involved in drift championships across Europe. So does Ice Driver make a good venue to get some practice, tuition and experience drifting during the winter? Here’s what Belgian drifter, [...]

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The New Ford Focus RS – We Like It

September 30, 2009

Back in the summer, Andy McKenna was working on the launch of the new Ford Focus RS. 300 Bhp in a front wheel drive car sounds like an awful lot to ask and we were both sceptical about the car’s ability to put the power down without ripping front tyres apart or understeering like crazy, [...]

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