Company Ethos

You never stop learning. We believe driving should be the same. Coming to Ice Driver should be more than a great corporate event, a great weekend break or winter rally school day.

It’s all of those things and more. We aim to send you home a faster, better, far more confident and safer driver than when you arrived. Our instructors are specifically chosen for their passion for driving and their ability to impart those skills to others. That’s not to say you’ll be going back to school, nobody likes that…. But you’ll be stretching your own abilities in a safe and controlled environment.
Our instructing style is motorsport based, not safety and defensive driving based, but you don’t need to be a competitor to benefit from what we teach. You’ll be learning techniques that go far beyond weaving through cones and how ABS works. And you’ll leave us wanting to learn more.

“I think it’s important for a driver to take himself out of his comfort zone. This is what makes you develop…..I’d like my wife to do this…”
Andy Priaulx, World Touring Car Champion, at Ice Driver 2008″