What makes Ice Driver different?

We believe that where driving is concerned, you never stop learning. Driving is a skill that can always be improved and there are always new ideas to discover.

Have you ever driven on track with an instructor alongside you, perhaps on a track day or corporate event? You may well have experienced instruction that goes “Do this, do that” and “No, not there, brake there…” you were probably able to obey the ‘instruction’. But the chances are, you were left with little understanding of the reasoning behind what you were being asked to do.

But imagine if you could learn from the process and develop a whole new set of skills that will make you faster and more complete as a driver? Imagine if you could take away those skills and be able to repeat them without your instructor being alongside you.

And you can take these new skills to every car you drive from now on.